What is the Conversion Rate? The Conversion Rate is the percentage of visitors who become your customers. Here’s how that happens….visitors arrive on your site, read, enjoy and absorb your site content, come to the decision that your information and recommendations are credible, click through for further information, are impressed by what they see and [...]
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We live in something called the world of electronics. Okay, maybe I just coined that phrase, but it sounds legit, doesn’t it? I mean, think about it, we use machines and electronics for everything from ordering a pizza, to sending a letter. How did we ever exist without them? This is the prime reason why [...]
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It is our intention that these marketing tips will help you avoid common mistakes made by the majority of loan officers. Heed this advice!
Mortgage Marketing Tip #1
Make your advertising and print media more effective by having a headline on everything: letters, greeting cards, ads, everything.
Headlines are what get the reader. They make them want [...]
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If you are not going to open your own company right away, you will need to work for another company to get some experience. And depending on your state laws, you might have to get some experience before they even let you open your own company.
Your best bet is to choose a mortgage company that [...]
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Search engines are one of those things in life that can’t be controlled. Life is full of things that can’t be controlled. We can’t control who we’re related to, or whether or not the sun will shine and we certainly can’t control how other people on the road drive. A search engines’survival depends on the [...]
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Charles Dickens is said to be the world’s most prolific novelist, yet most of his works are relatively unknown to the general public, especially those he wrote under the pen name Boz. His most popular titles, Oliver Twist, A Christmas Carol, A Tale of Two Cities, Great Expectations, have been retold countless times in books, [...]
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All great projects, businesses and methods of accomplishing something begin with a plan. A plan is essential in the formulation and organization of ideas. All buildings or houses need a plan or blueprint. To build a bridge or a road you need a plan. To write an article one must draft an outline to organize [...]
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We’ve seen it coming for several years, but it’s here, full on and in our faces now… so what do artists do? The word “artist” means: “One whose work shows skill.” (The American Heritage Dictionary)
However, with the arrival of unskilled, but nice “artists” being signed to contracts and marketed to the public – and the [...]
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